Clover
Formerly known as Clover Food Labs, Clover is a vegetarian fast casual restaurant chain. With modest beginnings as a food truck parked out of MIT back in 2008, Clover has grown to consist of over a dozen locations in the Boston metro area, along with a thriving catering business. They needed an updated logo and an expansive visual identity system that could grow with them. I contributed early logo concepts, helped refine the client's selected direction, and then formalized the new system with comprehensive brand guidelines.
